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I had the pleasure of visiting Susan Su, Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national holiday. Their office itself skips the typical San-Francisco-office style,...
What's Superlogica Superlogica is a SaaS company that helps businesses with a recurring revenue, of all sizes, organize their finances in a centralized way. With tools specialized for each segment and a whole stack of tools and features, they are loved by CFOs all...
Nowadays, a content manager scope of interests and targets is way broader than a few years ago. Learn how to get updated and meet the new requirements.
Know your stuff on SEM, whether you should be using Youtube or Facebook and what the Google Display Network could do for your marketing.
There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly - and you can use it to propel your store...
Ryan Robinson reveals what he’s doing with content marketing in the 80% of his time he’s not spending on writing his content
Creating your Content Marketing Strategy is only the first step in a challenging journey. Now it’s time to dive further into your strategy!
What does the food industry have in common with the content marketing industry? A surprising amount actually. Here are 5 mistakes we can avoid by learning from the people who satisfy our hunger.
Search engines have evolved over the years, there is no doubt about that. Once, you had to enter what you wanted in very specific terms. This is because search engines were once focused solely on keywords. There really wasn’t a way for them to understand natural...
The new generation of digital leaders were born in the age of the internet and seek to develop the empathy and candor to manage their teams with a focus on high performance
by Mariana Klober | jan 29, 2018 | Inside Contentools, Content Marketing | 2 comments
Inbound marketing consists of a mid to long-term methodology to attract, educate and convert marketing and sales opportunities through a series of steps in the digital world. Those three words - Attract, Educate and Convert - highlight the importance and dependence of...
The prophets of SEO doom can say whatever they want, but backlinks are here to stay. Unless Google and the other search engines turn belly up and fade into oblivion, link-building will continue to be a crucial part of any SEO strategy. Your website will always need to...
Top Content Marketing Posts
I’m in love with the content calendar! The fact that it’s easy to open the calendar and overview everything I have to do that day, week or month is a cherry on the top. The entire platform is very simple to use.Karla Cunha