The Power of Content MarketingTurning growing companies into thought leaders.
WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action. – Content Marketing Institute
CONTENT MARKETING CHECK-LIST
- Discover your target customer/audience
- Develop a content strategy around topics your audience wants to read about
- Keep tone of voice and frequency consistent
- Publish content for each stage of the buyer’s journey
- Distribute your content on the right channels
Visibility and Authority
Web queries are the #1 way customers find the products and services they need. Writing great content, crafted to your audience’s needs and goals, is the best way to improve your search engine ranking and get found by your customers.
Marketing that People Love
Buyers research about products and services to take informed decisions. That’s what content marketing is about: providing your readers with helpful, relevant information, empowering them to make the right decision, for themselves.
Creating high-quality content, tailored to your audience needs is the best way to gain authority in your industry, earn customers’ trust and gain an edge over your competitors.
Get advanced lessons on Content Marketing on Contentools Blog
I had the pleasure of visiting Susan Su, Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national holiday. Their office itself skips the typical San-Francisco-office style,...
Know your stuff on SEM, whether you should be using Youtube or Facebook and what the Google Display Network could do for your marketing.
There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly - and you can use it to propel your store...
Ryan Robinson reveals what he’s doing with content marketing in the 80% of his time he’s not spending on writing his content
Creating your Content Marketing Strategy is only the first step in a challenging journey. Now it’s time to dive further into your strategy!
What does the food industry have in common with the content marketing industry? A surprising amount actually. Here are 5 mistakes we can avoid by learning from the people who satisfy our hunger.