There is power in blogging — and any business, or company decision-maker worth his or her salt, would be remiss to not at the very least consider the possible (myriad of) benefits and effective blogging strategy would have on their organization.
Business blog management is more important than before, as it gives brands a platform to better express themselves. In this Internet age, customers crave and seek out information. They no longer trust the traditional hard-sell marketing. Customers want to make informed decisions. In part, business blogging is a response to the greater power consumers and customers wield today, and serves to forge stronger ties between customers and brands.
Content curation for blogs and social media is a great way to get into content marketing without some of the common hiccups. Here’s how to plan and execute a content curation strategy the right way.