Contentools and GrowthHackers have joined operations to offer a full stack of software for growth and marketing, with artificial intelligence at its core.
The Pioneering Marketer Leadership Guide
As Apple’s former VP of Marketing and celebrated Silicon Valley business coach Bill Campbell used to say: Your title makes you a manager, your people make you a leader. In a world where the tenure of a CMO at enterprise companies averages…
15 marketers to follow now and always be up to date
Looking for content to expand your marketing brain? Check my curated list of marketers to follow and enjoy their curated (and truly valuable) information.
Branding strategy: keep your promises and engage customers
How would you feel if you went to a restaurant expecting a 5-star experience only to witness a series of faux-pas? This type of disconnection between reality and expectation can happen in many online touching points customers have with a…
Marketing Heroes Series: Gail Axelrod and OpenView’s goal of providing genuine value
In our hunt to gather the most useful wisdom about content marketing strategies, tips, and techniques I went to B2B venture capitalists OpenView‘s Head of Marketing, Gail Axelrod to get the insights that will take your content marketing to the next…
Marketing Heroes Series: Susan Su wants you to forget about the playbooks
I had the pleasure of visiting Susan Su, back when she was the Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national…
Setting Up for Success: How to Work with Your Content Team?
What does the food industry have in common with the content marketing industry? A surprising amount actually. Here are 5 mistakes we can avoid by learning from the people who satisfy our hunger.
Digital Leaders: in the AI era, leaders must be more human
The new generation of digital leaders were born in the age of the internet and seek to develop the empathy and candor to manage their teams with a focus on high performance
How To Craft A Spot-On Job Description For A Content Manager
Do you know how many companies are looking for content managers right now? 1,000? 10,000? Well, on LinkedIn there are over 20,000 job offers for content managers. Other platforms, like Indeed, show more than 56,000 job offers! With that many…
Content Manager: How to set your team’s KPIs
What is a good, realistic monthly goal for a content producer? I recently received this question from a content manager that wants to be more hands-on in delivering bottom of the line results to the business — which is always…
