How well do you really know your customer base? Have you ever taken the time to imagine your average customer and think about how you would speak to him or her at different stages in the buying cycle? A buyer…
Facetube: Facebook wants you to watch even longer videos!
The highlight of the month is: Facebook wants you to watch longer videos. The reason? If users start watching videos on Facebook as they do on television or on YouTube itself, they will be able to sell through their new…
The New Era of Purpose Driven Marketing
A new wave is emerging in Marketing: it’s the Age of Purpose-drive Marketing, in which selling a product is not enough. You need to offer value. Your product needs to have a purpose for the customer and reach beyond that:…
