If you have a clear content marketing strategy aligned with your business goals, what about optimizing it? Marketing agencies are betting more and more on content marketing automation, which means leveraging technology to automate and speed up what was done manually….
What Kind of Agency Should You Build?
Here’s a question every agency founder ends up facing in the early days: should we go full service or keep it to consulting? When it comes to outlining your agency’s core, a common doubt is whether you should offer a…
What’s a Content Marketing Workflow?
Content marketing needs to be treated as a process and not as a project. After all, it is a continuous and constantly progressing, right? That means it is essential to map and know which are the parties involved in each…
How to Convince Your Clients to Invest in Inbound Marketing
A survey conducted by CEB in 2013 shows that potential customers only contact the seller when 57% of the purchase process is complete. This means that two-thirds of the buying process are all about researching, learning, forming an opinion and…
6 Steps To Develop The Ultimate Content Plan For Your Customers
There’s one thing all marketers agree on: content marketing is essential. And more and more companies are building their strategies around it. Marketers learned that modern customers are curious, have the desire to learn new things and have experience in their…
6 Simple Steps To The Ultimate Content Optimization
As you probably already know, useful and relevant content is key to stand out from competitors, attracting and engaging prospects with solutions to their challenges and problems. However, with social networks, blogs, news pages, e-mails and several content formats, it’s…
