Adopting a new tool to manage your clients’ content is a delicate choice. You’re concerned about costs, overlap with your current stack and, most of all, you’re reluctant to change a process that so far has been working fine. It’s a…
The Importance of a Style Guide and How to Create One
For a content marketing campaign to be successful, it’s important to start with an outline of expectations and parameters. This outline is commonly referred to as a style guide. A style guide helps a company clarify expectations and distinct branding…
The Infographic of Infographics
If marketing teams want to create amazing infographics, they need to work together as a cohesive team. When one piece fails to communicate their expectations or ask the right questions, the infographic falters — either in the design elements, research, or copy….
[Podcast] Building A Global Business From A Tropical Island
This is a transcript of the Startup Catalyst, Episode 24 – where Luke Tucker pick’s our CEO’s brain on what’s it like to build a global company from an island and the basis of effective content marketing. The content has…
150 Marketing Experts, 90 SEO Factors, 5 Actionable Worksheets – With Sam Hurley
In 2015 Moz surveyed 150 marketing experts over Google’s ranking factors, listing the 90 most relevant ones and scoring them based on their impact. [Source: Moz Search Engine Ranking Factors] If you didn’t have the time to go through the…
Sujan Patel: The Secrets of Content Repurposing
This post is a repurposing of the webinar “Sujan Patel: The Secrets of Content Repurposing”. You can watch the webinar here. Content repurposing can help you maximize your content ROI. Pushing out a constant stream of fresh, original content is…
Content Repurposing Step-By-Step: 3 Use Cases You Can Implement Right Now
The content marketing success formula can be synthesised as follows: Create 10X content: unique, original content better than anything out there. Get your content in front of your audience. It’s not easy, but there’s one tactic that can help you…
7 Key Responsibilities Of The Full Stack Content Manager
Blog posts, emails, ebooks, webinars, case studies, website copy: each of the above represents a step forward in your buyer’s journey. And you want to make sure they all point in one direction: your product. Coherence and consistency are key,…
5 Places Where To Find Your Next Content Manager
If you’re looking to hire a Content Manager, congrats! Why? Because “producing great content is a full time job, and someone has to own it.” – The Sales Lion. You are in the right place: we’re here to help you…
Step by Step: How We Increased Our Twitter Traffic by 165%
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] 10 seconds. That’s how fast your tweets go from life to death. [source] That’s why expert marketers tweet so much. Take Sam Hurley for example, ranked #2 global digital marketer influencer. He pushes out over 1K tweets…
