Companies that succeed at content marketing have one secret. They involve their teams in content creation. Your team’s knowledge is your secret weapon to create unique content that engages your readers. Unfortunately, many organizations struggle to involve their teams in…
5 Proven Tactics To Get Your Posts Read Till The End
80% of your readers don’t finish your posts. To be more specific, the average visitor reads 28% of an article, at most. Why it matters? Because it lowers your dwell time (the time visitors spend on your page) and ultimately…
[Samir Patel] Accelerate Your Growth Machine With Inbound Marketing
This post is based on the webinar: Step by Step, How to Accelerate Your Growth Machine With Inbound Marketing, with Samir Patel and Elton Miranda. You can find the webinar here. [box] Summary The 5 Ps of Growth: discover what’s…
4 Simple Steps To Create Any Kind Of Content
Discover the secret sauce of content creation. There are dozens of content formats you could use to engage your prospects and attract new ones. [credit: Hubspot] Each of the content types up there requires different skills and processes, and since…
[Case Study] Here’s What Happened When We Got Featured on ProductHunt
A couple of weeks ago Contentools was featured on ProductHunt, a daily curation of the best tech products. The launch generated: Over 1,000 new visitors 147 new trials and Several paying customers Besides that, the incredible amount of feedback collected, helped…
What’s Killing Your Content Marketing and How to Save It
The quarter just began and you get out of the Smarketing meeting with one mission: Generate more leads. So you get back to your desk and wonder: “What am I going to try this time?” After checking the analytics and…
[Free Tool] The DIY Content Marketing Plan
Writing content without a plan is like throwing money out the window. Still, most companies neglect creating a documented content marketing strategy. That’s why we partnered up with Barry Feldman, founder of Feldman Creative, to build a free tool that…
[Free Tool] The Idea Pipeline
Content ideas are everywhere: every post, video and podcast are full of great ideas you can use for our content production. – a gold mine we usually fail to leverage due to our lack of organization. Before even starting looking…
The Content RASCI Template
Efficient production workflows allow you to virtually automate content production: everyone does what he has to do, when needed, without the manager having to chime in. One key step is defining which players will be involved at each step of…
Five Essential Elements For a Great Content Strategy
To drive results with your content you need a content strategy: it helps you align your team, create content that resonates with your readers and gain an edge over your competitors. In this post, we’ll talk about how to develop…
