Buyer personas are fictional representations of your target customers that help you understand your customers better and drive results for your business. To help you build yours, we’ve designed this buyer persona template for you to customize.
Content Ideas: 3 Steps To Keep Your Pipeline Full
Why you should be reading this: We studied what the pros do and identified an end-to-end process to keep your idea pipeline always full of fresh content ideas tailored to your audience. Reading this post you will learn how to: Organize…
Buyer Personas: All You Need To Build Yours
Buyer personas help you understand your customers and drive your business. Learn what they are, how to build yours and how to use them to drive results.
Automate Content Production With Effective Workflows
Well designed workflows can help you “automate” your content production. With clear roles, responsibilities, processes and deadlines, everyone should be able to do what he has to do, when he has to do it, without the manager having to intervene. Hitting…
[Marketing Blabs] Content Hacks @Intercom w/ Sara Yin and Anthony Yu
A couple of weeks ago, I had the luck to interview Sara and Anthony, content marketing manager and online marketing manager at Intercom. We talked about content experiments, OKRs, KPIs, lead generation, ads, performances and more… Great blab, highly recommended if you want to…
Fireside Chat w/ Elliott Brown: The Recipe For Great Content Marketing
A couple of weeks ago I had the chance to interview Elliott Brown, Content Manager at Visually. We had a great talk about what being the Content Manager at one of the hottest content marketing startups in the Valley looks…
[Marketing Blabs Ep.1] Craig Zingerline / Driving Growth Through Assisted Conversions
Last week Craig and I had an insightful chat about marketing, content and assisted conversions. Craig is the founder of Bracketeers, software that enables content creators engage users and increase conversion using interactive voting brackets. He’s serial entrepreneur with strong…
[PODCAST] Ep #3 Shirley Chan / Madisonreed
Shirley Chan is the editorial director for MadisonReed, a startup that combines technological and product formulation advancements to create healthier and better-performing hair care and styling products. She joins Chikodi Chima on this episode of Champions of Marketing to talk about how to…
[#FeatureFriday] The Content Team in The Cloud
Friday, September 18 – The day that will change Content Marketing forever! As you know, Contentools was designed to help you collaborate with your team and improve your content creation process. Thanks to our customers feedback and suggestions, we realized…
