Inbound marketing consists of a mid to long-term methodology to attract, educate and convert marketing and sales opportunities through a series of steps in the digital world. Those three words – Attract, Educate and Convert – highlight the importance and dependence…
How The Evolution of Content Marketing Will Impact All Your Digital Marketing
Creating digital content has become one of your marketing team’s main activities. Content improves ad conversions, content is used on inbound emails, content is the key to SEO, content is used on sales follow-ups, content is used on email Marketing, content…
Content Marketing Technology: Which Of These Mistakes Are You Making?
As humans and professionals, we often tend to over complicate things. We sometimes do that to look smarter, other times to sound complex. Sales teams frequently do that to increase value. Outsourcing services, to justify an action or delay – and the…
The next evolution of your marketing funnel: the hourglass!
What if I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole,…
How can you leverage your content reach without paid media? Here are 4 ways to do that!
I’ve decided to apply content marketing to my company, I’ve created my strategy, but… if I don’t have followers, nor traffic and my brand isn’t known, how will readers find me? The first answer that pops into a marketing manager’s…
5 things leading you to a burn out as a Content Manager
A recent study about productivity in 2017 analyzed over 225 million hours of work done and found out some interesting things. For example, although most people go through a 40h/week schedule, we are productive only for 12.5h/week, and the average number…
The transition from a copywriter to a content manager
Becoming a Content Manager Most of the content managers I know today started their careers as content producers or copywriters and, from there, they went up to actually managing the process and controlling the main KPIs of the area. From…
Brace yourself for the worst reach you will ever have on Facebook
For a while now, we have argued about the danger of building your empire inside a leased land, that is, building your brand’s reputation inside one social network. In this kind of environment, your brand is completely susceptible to the…
How Superlogica doubled their sales numbers in less than 6 months
What’s Superlogica Superlogica is a SaaS company that helps businesses with a recurring revenue, of all sizes, organize their finances in a centralized way. With tools specialized for each segment and a whole stack of tools and features, they are loved by CFOs…
3 quick tips to increase a Content Manager productivity!
A Job Description of content manager can be as long as 2 full pages just for the daily activities. That’s an absurd, regardless of how multitasking, super-fast and hard-worker you are, to get all of this done, you will need much more…
