There is power in blogging — and any business, or company decision-maker worth his or her salt, would be remiss to not at the very least consider the possible (myriad of) benefits and effective blogging strategy would have on their organization.
Business blog management 101: everything you need to know
Business blog management is more important than before, as it gives brands a platform to better express themselves. In this Internet age, customers crave and seek out information. They no longer trust the traditional hard-sell marketing. Customers want to make informed decisions. In part, business blogging is a response to the greater power consumers and customers wield today, and serves to forge stronger ties between customers and brands.
Taking stock of the latest trends in content marketing
It is important to take stock of the most current and relevant content marketing trends so that you have the ability to draw up the most appropriate strategies and implement the right initiatives that will help drive revenue, continued relevance, and growth for your particular brand.
Neural Matching and the Google’s Algorithm: once the stuff of sci-fi, today the reality of SEO
We continue our series of trying to help you understand how to develop, draw and implement your SEO strategy better by taking another deep dive, this time into the exciting world of neural matching.
Boosting productivity and finding clearer goals through OKR methodology
One of the many methods and techniques used to achieve better efficiency, productivity and see business goals fulfilled is OKR. Let’s take a look at what this organizational method is all about and how it can positively impact an organization.
Using LSI keywords for farther-reaching SEO
It’s important to understand the basics of the way Google looks and ranks websites in the process of adopting an effective SEO strategy such as the utilization of LSI keywords. The two go hand-in-hand.
Deep-diving into Google RankBrain (and making the most out of it!)
SEO needs to evolve along with search engine algorithm technology in order to continue to be effective. A major part of that is understanding what Google RankBrain is about and how it all works.