Blog posts, emails, ebooks, webinars, case studies, website copy: each of the above represents a step forward in your buyer’s journey. And you want to make sure they all point in one direction: your product. Coherence and consistency are key,…
5 Places Where To Find Your Next Content Manager

If you’re looking to hire a Content Manager, congrats! Why? Because “producing great content is a full time job, and someone has to own it.” – The Sales Lion. You are in the right place: we’re here to help you…
How to Choose the Format of Your Next Content Piece

This is The Right Way to Select the Format of Your Next Piece of Content I started noticing that choosing the proper format for a piece of content is a common issue for internet professionals. Every day, pumping out articles,…
Which Comes First, Content Marketing or SEO?

Yes, the debate is ages old. Or at least several years. And some people feel they must be mutually exclusive or compete with one another. Throw in social media and you have a three-way debate that may never end. What’s…
Step by Step: How We Increased Our Twitter Traffic by 165%

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] 10 seconds. That’s how fast your tweets go from life to death. [source] That’s why expert marketers tweet so much. Take Sam Hurley for example, ranked #2 global digital marketer influencer. He pushes out over 1K tweets…
The One Secret To Building A Content Machine (and 5 tools to help you)

Companies that succeed at content marketing have one secret. They involve their teams in content creation. Your team’s knowledge is your secret weapon to create unique content that engages your readers. Unfortunately, many organizations struggle to involve their teams in…
5 Proven Tactics To Get Your Posts Read Till The End

80% of your readers don’t finish your posts. To be more specific, the average visitor reads 28% of an article, at most. Why it matters? Because it lowers your dwell time (the time visitors spend on your page) and ultimately…
[Infographic] Link Building Holy Grail: How To Build Links Like The Pros

Link building and content marketing: many people say you can only do one or the other. While I think that’s true in a strict sense, I’m also the kind of person that likes to have their cake and eat it….
[Samir Patel] Accelerate Your Growth Machine With Inbound Marketing

This post is based on the webinar: Step by Step, How to Accelerate Your Growth Machine With Inbound Marketing, with Samir Patel and Elton Miranda. You can find the webinar here. [box] Summary The 5 Ps of Growth: discover what’s…
4 Simple Steps To Create Any Kind Of Content

Discover the secret sauce of content creation. There are dozens of content formats you could use to engage your prospects and attract new ones. [credit: Hubspot] Each of the content types up there requires different skills and processes, and since…