The quarter just began and you get out of the Smarketing meeting with one mission: Generate more leads. So you get back to your desk and wonder: “What am I going to try this time?” After checking the analytics and…
Five Essential Elements For a Great Content Strategy
To drive results with your content you need a content strategy: it helps you align your team, create content that resonates with your readers and gain an edge over your competitors. In this post, we’ll talk about how to develop…
[GUEST POST / AARON ROSS] 4 Ways to Ensure Your Sales Pipeline Never Dries Up
Guest post by Aaron Ross Author, “From Impossible To Inevitable“ & Predictable Revenue CRO, CARB.IO It’s the makings of your worst nightmare: deals that were once on the table disappear, new leads aren’t coming in as fast as they once did… your sales…
Content Ideas: 3 Steps To Keep Your Pipeline Full
Why you should be reading this: We studied what the pros do and identified an end-to-end process to keep your idea pipeline always full of fresh content ideas tailored to your audience. Reading this post you will learn how to: Organize…
[GUEST POST / AARON ROSS] To Create Compelling Content, Know Your Buying Stages
Guest post by Aaron Ross Author, From Impossible To Inevitable & Predictable Revenue CRO, Carb.io Content for marketing should be centered around the buying stages of your ideal customer personas. Marketo uses three buying stages: Early, Middle and Late. It helps…
Buyer Personas: All You Need To Build Yours
Buyer personas help you understand your customers and drive your business. Learn what they are, how to build yours and how to use them to drive results.
Automate Content Production With Effective Workflows
Well designed workflows can help you “automate” your content production. With clear roles, responsibilities, processes and deadlines, everyone should be able to do what he has to do, when he has to do it, without the manager having to intervene. Hitting…
[Marketing Blabs] Content Hacks @Intercom w/ Sara Yin and Anthony Yu
A couple of weeks ago, I had the luck to interview Sara and Anthony, content marketing manager and online marketing manager at Intercom. We talked about content experiments, OKRs, KPIs, lead generation, ads, performances and more… Great blab, highly recommended if you want to…
Fireside Chat w/ Elliott Brown: The Recipe For Great Content Marketing
A couple of weeks ago I had the chance to interview Elliott Brown, Content Manager at Visually. We had a great talk about what being the Content Manager at one of the hottest content marketing startups in the Valley looks…
