Last week Craig and I had an insightful chat about marketing, content and assisted conversions. Craig is the founder of Bracketeers, software that enables content creators engage users and increase conversion using interactive voting brackets. He’s serial entrepreneur with strong…
How Startups Can Beat Enterprises with Content Marketing

You may have wondered how to introduce a product to the market when not even your target audience knows it needs it. How can you compete with the huge global brand that’s already dominating the market? Is it feasible to have…
[PODCAST] Ep #3 Shirley Chan / Madisonreed

Shirley Chan is the editorial director for MadisonReed, a startup that combines technological and product formulation advancements to create healthier and better-performing hair care and styling products. She joins Chikodi Chima on this episode of Champions of Marketing to talk about how to…
[#FeatureFriday] The Content Team in The Cloud

Friday, September 18 – The day that will change Content Marketing forever! As you know, Contentools was designed to help you collaborate with your team and improve your content creation process. Thanks to our customers feedback and suggestions, we realized…
[#FeatureFriday] Auto-Notifications / LinkedIn Integration / Facebook Groups

3 new software updates from Contentools Dev Team, with Love. 1 – Automatic Notifications to keep the process always going. 2 – Linkedin Integration to improve your LinkedIn presence. 3 – Facebook Group Posting, to increase your Facebook reach. Automatic Notifications…
[#FeatureFriday] Facebook / Twitter Integration

Contentools Dev team made it, again: another Friday, another present for our beloved users! 🙂 What: you can now integrate your Facebook and Twitter accounts (as many as you want) with Contentools. Why it matters: no more copy and paste,…
[PODCAST] Ep #2: Joe Lambe / Intercom

Joseph Lambe is the director of demand generation at Intercom, a software that allows web and mobile businesses to communicate with customers in an easy and centralized way. He joins Chikodi Chima on this episode of Champions of Marketing to…
Decoding Social Media: The Right Channel For Your Business!

Today’s business owners know being present on social media is important, but being on every platform is very time (and resource) consuming. In fact, since most businesses have specific and defined target markets, they only need to really focus on one or…
6 Ways to Overcome Writer’s Block

Writer’s block is the bane of novelists, journalists and poets alike, as well as entrepreneurs, marketers, and anyone who writes for a living. But don’t worry, because to get you out of this rut, we’ve put together six tips to overcome writer’s block…
Keeping It Real: 7 Ways Humanize Your Brand

Whether it’s through your Facebook page, your website, or a tweet, always remember That You are communicating with another living, breathing person at the other end – another human. It’s not just important, but necessary to sound human when you’re communicating. Your voice…