When planning your activities on social media, always look at what other companies are doing. This also gives you an idea of what worked and what didn’t, leaving you with valuable takeaways for your own plan. Even though your industry might be totally…
[PODCAST] Ep #1: Sean Ellis / GrowthHackers
Sean Ellis is an entrepreneur, growth hacker, and founder of Qualaroo and GrowthHackers, the top online community to learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth. He joins Chikodi Chima on this first…
How to Maximize Your Blog’s Exposure on Social Media
A wise human once said, “Work smarter, not harder.” Maybe that person worked in marketing. Maybe they were on their 150th tweet about their startup’s new product, when the idea hit them like a poorly-parked car rolling down Lombard Street: all…
4 Key Metrics to Better Understand Your Blog’s Performance
Now that you’ve set up a blog and are regularly publishing content, you need to monitor its performance. Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and…
Rules of Engagement: Are You Talking to Your Audience?
In the content world – whether it’s your blog, your website or your social media channels – your audience is everything. Whatever you write, post, and promote is ultimately for your end users. This means that you need to constantly…
The 10 Blog Post Commandments
The Internet’s a beautiful thing. It’s accessible. It’s vast. If you need to order takeout at 6 a.m. on a Tuesday morning, it will point you toward the only Thai place open within a ten-mile radius. But it’s also got some…
