At the end of 2017, Contentools faced quite a few challenges. Hiring new talents compatible with Contentools’ culture and rhythm, expanding our operations worldwide and reaching the entire globe with content made through Contentools made us reconsider our current working model and…
6 Major Takeaways from Hubspot’s Inbound Marketing Certification Course
Marketing over the years has become an increasingly scientific discipline with highly refined methods and tools available. Far too many of them. So, while until recently, not having access to quality information was the biggest challenge, ironically today, marketers and…
How To Craft Better Content By Analyzing The Reaction Of Your Readers
Becoming a successful blogger is not free of challenges. Results are achieved with time and hard work on many fronts. The first and greatest challenge is writing quality content: content that grabs the attention of your users so firmly that…
Ubersuggest: 4 Actionable Keyword Research Tips to Increase Your Website Conversion
Regardless of the kind of website conversions you’re trying to pursue, you need to have a list of well-targeted keywords to base your marketing or conversion optimization efforts on. Otherwise, your website will remain hidden to your target audience —…
Content Marketing Technology: Which Of These Mistakes Are You Making?
As humans and professionals, we often tend to over complicate things. We sometimes do that to look smarter, other times to sound complex. Sales teams frequently do that to increase value. Outsourcing services, to justify an action or delay – and the…
How To Craft A Spot-On Job Description For A Content Manager
Do you know how many companies are looking for content managers right now? 1,000? 10,000? Well, on LinkedIn there are over 20,000 job offers for content managers. Other platforms, like Indeed, show more than 56,000 job offers! With that many…
KOLs: The secret agents of Digital Marketing in China
Being Laowai (foreigner) in China is no piece of cake In a country of continental dimensions, an ancient and mighty culture, a unique alphabet and more than 1.3 billion inhabitants, getting from abroad and gaining the local’s sympathy can be even harder than elsewhere,…
Learn how to increase organic traffic by 400% in 6 months with this Marketing Agency
Find out how our partner increased their client’s organic traffic in 400% in only 6 months!
The next evolution of your marketing funnel: the hourglass!
What if I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole,…
How can you leverage your content reach without paid media? Here are 4 ways to do that!
I’ve decided to apply content marketing to my company, I’ve created my strategy, but… if I don’t have followers, nor traffic and my brand isn’t known, how will readers find me? The first answer that pops into a marketing manager’s…
