The eCommerce sector is skyrocketing. Global eCommerce is predicted to be worth almost $2.5 trillion in 2018. In such a dynamic industry, it is critical to test the latest content marketing tactics to get ahead of the competition. Whilst product…
Marketing Heroes Series: Gail Axelrod and OpenView’s goal of providing genuine value
In our hunt to gather the most useful wisdom about content marketing strategies, tips, and techniques I went to B2B venture capitalists OpenView‘s Head of Marketing, Gail Axelrod to get the insights that will take your content marketing to the next…
Marketing Heroes Series: Susan Su wants you to forget about the playbooks
I had the pleasure of visiting Susan Su, back when she was the Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national…
Marketing Heroes Series: Soso Sazesh on SEM & more!
Know your stuff on SEM, whether you should be using Youtube or Facebook and what the Google Display Network could do for your marketing.
How Artificial Intelligence Can Boost Your eCommerce Sales
There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly – and you…
Content Marketing Heroes: Ryan Robinson shares his content performance secret
Ryan Robinson reveals what he’s doing with content marketing in the 80% of his time he’s not spending on writing his content
Marketing Heroes Series: Kasey Luck shares her tricks to an optimized content marketing strategy
Creating your Content Marketing Strategy is only the first step in a challenging journey. Now it’s time to dive further into your strategy!
Setting Up for Success: How to Work with Your Content Team?
What does the food industry have in common with the content marketing industry? A surprising amount actually. Here are 5 mistakes we can avoid by learning from the people who satisfy our hunger.
Topic Clusters in a nutshell: how they work and how to use them
You can also listen to the audio version! Search engines have evolved over the years, there is no doubt about that. Once, you had to enter what you wanted in very specific terms. This is because search engines were once…
Digital Leaders: in the AI era, leaders must be more human
The new generation of digital leaders were born in the age of the internet and seek to develop the empathy and candor to manage their teams with a focus on high performance
