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Content Marketing

KOLs: The secret agents of Digital Marketing in China

February 28, 2018 8:30 pmAugust 8, 2018By Tiago OtaniIn Content Marketing0 Comments

Being Laowai (foreigner) in China is no piece of cake In a country of continental dimensions, an ancient and mighty culture, a unique alphabet and more than 1.3 billion inhabitants, getting from abroad and gaining the local’s sympathy can be even harder than elsewhere,…

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Learn how to increase organic traffic by 400% in 6 months with this Marketing Agency

February 9, 2018 6:06 pmJuly 9, 2018By Sarah CascaesIn Content Marketing0 Comments

Find out how our partner increased their client’s organic traffic in 400% in only 6 months!

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The next evolution of your marketing funnel: the hourglass!

January 30, 2018 12:53 pmJuly 9, 2018By Pedro ClivatiIn Content Marketing, Sales1 Comment

What if  I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole,…

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How can you leverage your content reach without paid media? Here are 4 ways to do that!

January 23, 2018 7:01 pmSeptember 26, 2018By Pedro ClivatiIn Content Marketing0 Comments

I’ve decided to apply content marketing to my company, I’ve created my strategy, but… if I don’t have followers, nor traffic and my brand isn’t known, how will readers find me? The first answer that pops into a marketing manager’s…

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5 things leading you to a burn out as a Content Manager

January 15, 2018 12:00 pmJuly 18, 2018By Pedro ClivatiIn Content Marketing0 Comments

A recent study about productivity in 2017 analyzed over 225 million hours of work done and found out some interesting things. For example, although most people go through a 40h/week schedule, we are productive only for 12.5h/week, and the average number…

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How different trends for 2018 will impact Content Marketing

January 9, 2018 1:50 pmJuly 12, 2018By Mariana KloberIn Content Marketing1 Comment

So many things have been sowed in 2017 to be reaped next year, that it is nearly impossible not to be thrilled with 2018. With the purpose of sharing with you content marketing main tendencies in 2018, we asked our…

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Will video destroy text in Content Marketing?

December 18, 2017 5:07 pmJuly 9, 2018By Tales SampaioIn Content Marketing0 Comments
Will video kill text?

Videos have gained more and more space online Years ago, when Youtube overtook Yahoo in the number of researches, something became crystal clear: video content is going to be more and more relevant. In 2017, video content already corresponds to…

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Content manager: 6 effective tips by Harvey Specter

December 11, 2017 11:53 amJuly 9, 2018By Ricardo FrançosoIn Content Marketing0 Comments
suits

Content managers get information from different sources First of all, I would like to know: do you watch series in your free time?  I am asking that because here at Contentools we suggest many series/movies and I believe that you…

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5 Aspects of Content Marketing That Can Help Your Social Media Efforts

December 5, 2017 4:10 pmJuly 9, 2018By Contentools TeamIn Content Marketing0 Comments
Social Media

Guest post by Anja Skrba Content Creation Manager for FirstSiteGuide Partners in crime While content marketing and social media marketing are two completely different strategic marketing approaches, they go hand in hand. One cannot really be effective without the other,…

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Content Manager: How to set your team’s KPIs

November 30, 2017 5:36 pmJuly 9, 2018By Emilia ChagasIn Content Marketing, Free Materials0 Comments
KPI

What is a good, realistic monthly goal for a content producer? I recently received this question from a content manager that wants to be more hands-on in delivering bottom of the line results to the business — which is always…

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