Content Manager

A Job Description of content manager can be as long as 2 full pages just for the daily activities. That’s an absurd, regardless of how multitasking, super-fast and hard-worker you are, to get all of this done, you will need much more than that.

Despite the madness of a company that is expecting a content manager to do all those activities, make your content strategy as successful as possible and (probably) be happy, being productive is an underestimated skill that everyone should worry about and always try to be better at.

After talking – and learning – from hundreds of content marketers and content managers out there, we’ve gathered a list with the most practical tips that you can apply to your routine and change the results of your work forever:

1) Check which of your daily tasks can be automated;

When we are not looking to the big picture, it’s easy to get lost in the middle of small and time-consuming tasks that are not the best investment of our time. A lot of this tasks seems inevitable but can be put on auto-pilot without too much effort or investment.
Notice that I didn’t even mentioned terms like Artificial Intelligence, Machine Learning, Deep Learning or any other buzzword that seems to be everywhere now.
Taking a deeper look into what almost all content managers out there needs to do, I’ve listed some of the most time and energy-consuming tasks that can be put on auto-pilot:

  • Communication between content collaborators: you send a briefing to a writer and he send s it back to you, you send it to the editor and he sends it back to you, you send it to the designer, he sends it back to you, you send it to a technical approval or a client and he sends it back to you…
    Tip: create a linear process in which all of this important parts can connect with each other without your interference.
  • Scheduling distribution posts on social media: you’ve just scheduled a blog post on your wordpress blog and you are now logging into the facebook account to schedule the distribution posts, then you log into your twitter account and does the same, then you log into your linkedin account and do the same, then you log into your instagram account and do the same. Sounds familiar?
    Tip: integrate not only your social distribution post, but your blog posts as well. That way, you will create content and schedule it at the same place, creating a cadence (social chain);
  • SEO Check-list: after you’ve received a content from a guest-poster and/or a copywriter and passed that through and editor, you are now checking the structure of the content, looking for keyword, analyzing density and checking the meta-description, searching for alt-image tags, etc…
    Tip: use an editor that has an SEO-tool integrated and that gives feedback of your content structure at the same time your collaborators are writing – that way, you don’t have do manually do it.

2) Engage the rest of the company on the content side

Coming up with ideas and topics all by yourself, writing content all by yourself, searching for partnership opportunity all by yourself can be extremely tiring. If you bring more hands to your side, you will consequently become a project manager instead of a writer+editor+seoexpert+socialmedia+designer+strategist+manager.
And I know you’ve tried before and their answer was all about “Sorry, I’ve got to close clients”, “Sorry, I’ve got to code”, “Sorry, I’ve got to….”, and here are some tips to overcome that:

  • Create a simple process: half of the people I’ve interviewed at our company, had no idea on how to participate (or even if they could) on the content side of our marketing. They didn’t know how to suggest new ideas – although they had a lot -, they didn’t know where to find information about our strategy – although they helped me build it -, they didn’t know where to actually produce a content. Create a SIMPLE process in ONE single place where they will go for everything and they will come.
  • Show them all the importance and impact of producing content: become an authority of the field you are working at is good for everyone. Not everyone realize that by themselves, make it crystal clear and the impact it has been for others;
  • Share the results of each content with everyone: showing the producer how many people have actually read the content can be an impressive stimulus. Compare that with how many people this person personally talks over a week and show them that the only way to get exposure worldwide is through content;
  • Reward the best performers: preferably in front of everyone. Some awards can be “The king of facebook engagement”, “The king of instagram engagement”, “The queen of SEO”, “The pageview master”.

3) Centralize management with fewer tabs and tools.

Stop right now and check how many tabs you have opened right now. One for google drive, one for google docs, one for your project manage tool, one for your blog, one for your calendar, one for your email, one for your social media – and I’m not counting the ones you are just researching or studying.
Transitioning between tabs and different tools that are not integrated and not communicating with each other can be a really bad investment of your time. This can sound foolish but if it saves 5 minutes out of every 50 minutes, you could have an extra hour a day, or 5 hours a week or 20 hours a month of extra time for every task you are not able to accomplish today.

What about you, any extra tips you’d like to share with us?

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