Guest post by Anja Skrba
Content Creation Manager for FirstSiteGuide
Partners in crime
While content marketing and social media marketing are two completely different strategic marketing approaches, they go hand in hand. One cannot really be effective without the other, and they definitely don’t exclude one another, as some marketers tend to think.
For instance, how will you promote your blog content if you don’t share your posts on various social media channels to let your target audience know about the blog in the first place? On the other hand, how can you develop an effective social media marketing strategy if you have nothing to share on social channels?
You need to have a blog filled with compelling content that you will use to engage your target audience, because it is definitely not enough to merely share links that lead to your website. You need to grab the attention of your social media followers, and the only way to do that is to provide them with enticing content.
Therefore, you need to create both content marketing and social media marketing strategies if you want to successfully promote and strengthen your brand. Only when you properly combine and unify the two will you be able to increase your online visibility and improve your SEO ranking, effectively attracting a larger audience that you can convert into loyal customers and brand ambassadors.
Now that this key concept is covered, take a look at the best and most effective ways, you can use content marketing to fuel your social media efforts and build a strong brand.
Quality Content Creation
As already mentioned, you need to provide great content to your target audience in order to effectively engage them in your brand and make them genuinely interested in what you have to offer. But, what is it exactly that makes a piece of content great? How can you make sure that you provide quality content that will not only attract people, but also compel them to keep coming back for more?
The key is to get to know your target audience first. You cannot start creating content if you have no idea what it is that they actually want and need. You need to conduct proper research and learn everything you can about their interests and preferences regarding the products or services you offer, so that you can know exactly which direction you need to take in order to truly engage them.
Once you get to know your target audience, you will understand what kind of content would resonate with them. You will know how to craft high-quality content that they will find relevant and interesting and that will make them want to learn more about your brand.
If you provide mediocre content, it will not get as many views on social media as you may want. Therefore, make sure that it is relevant to your target audience’s needs and that it effectively addresses their pain points, and make sure you create fresh content on a regular basis. Not only will your followers love that, but search engines will also recognize your efforts and increase your rankings, additionally helping you with visibility and traffic.
Tweaking Your Old Content
When you publish some blog posts and move on to creating new ones, you should not completely forget about them. There is always room for improvement, so you should try and tweak your old content every once in awhile.
This is especially important if you include some statistical facts in your blog posts, as they are constantly changing. Updating them will show that you care about providing your readers with accurate information, as you should.
Vamping up your old blog posts with new information will keep your readers coming back to find out what more you have to say about certain topics. Of course, it goes without saying that you should re-share them on social media, along with adequate descriptions regarding the updates. Also, you will let search engines know that you are continually working on your blog, which is a huge plus concerning your SEO ranking.
Social media can significantly help you improve the quality of your content, because you will gather valuable feedback from your target audience, that is, your followers. Make sure you encourage their feedback, since they are your greatest source for improvement. Keep track of their comments, likes and shares, as they will show you whether you are actually hitting the bullseye with your content or if there are perhaps some areas where you can implement adjustments.
Social media feedback can give you a clear insight into what your target audience likes and dislikes about your content, so that you can improve your efforts and make them truly pay off. Therefore, never underestimate the power of feedback and always take into account people’s opinions and suggestions, especially because it can be tough to be objective when it comes to your own brand.
Easy Social Sharing
Something that can considerably increase the number of your social media followers and, thus, drive more people to your blog is enabling social sharing. You can do that by adding social media sharing buttons on your blog that will be clearly visible on your every blog page.
That way, your blog visitors can share your posts on their social media accounts directly from your blog, which will help you expand your audience and drive more traffic to your website. Social media is absolutely brilliant when it comes to expanding your reach, and that is precisely why social sharing buttons should be on your blog.
Strong Social Media Presence
In order for your social media efforts to actually pay off, you need to make sure you establish a strong social media presence. You need to be where your target audience is, so share your content on channels that they prefer to use, rather than trying to be everywhere.
Implementing content marketing strategies on social media networks that your target audience is not using will only result in wasted time and effort. Be smart and promote your content where people will appreciate it and where you can truly engage them in your brand.
Unique and Consistent Brand Voice
Brand voice is one of the most essential aspects of effective content marketing. It is what sets you apart from other brands in your niche, so you need to make sure it is unique and showcases your brand’s personality. What’s also very important is to make it consistent across all platforms, because it will be more powerful and it will create better brand experiences.
Take your logo, for instance. The design of your logo differentiates your brand from others and it represents your brand’s unique identity. It is what people recognize you by and what conveys your brand message. It’s absolutely the same when it comes to your brand voice, so make sure that you use a consistent voice for both your content marketing and social media marketing efforts, so that your readers and followers can instantly recognize it and see your vision.
The more you interconnect your content marketing and social media marketing strategies, the better results you will get. If you want to reap as many rewards as possible and really strengthen your brand, then make sure you unify these strategies and perfectly align your every content marketing and social media marketing effort.
Until next time 🙂