There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly – and you can use it to propel your store forward.
It’s true. AI is being used by store owners just like you to improve customer service, beef up security and ultimately boost sales.
How so? In a very brief nutshell, AI learns how to do certain tasks better and faster than us. And it doesn’t stop learning; it keeps on developing until it’s near perfect.
How you can you get in on this technology? Let’s take a look!
Artificial Intelligence Knows Your Customers Well
In 2018, customers are a bit fed up of being targeted with the wrong kind of emails.
Picture it: A customer makes a purchase, subscribes to your email list – and then gets bombarded with loads of totally irrelevant emails that are unrelated to their purchase.
It’s the same when they visit your site a second time. They’re bombarded with products they have no interest in. They lose out and so do you.
“Well, yeah,” you might say. “But I’m not a mind reader, am I? I don’t know exactly what each customer wants.”
Nope – but AI does.
AI uses something called predictive analytics to learn a heap about each customer that comes into your store. It can then present them with products and deals they’ll be interested in.
Amazon does this. Each time you visit Amazon, ever notice how they always seem to target you with stuff you want? This is AI at work. It benefits the customer and it also benefits you because you’re far likelier to make a sale if you’re presenting people with products they’ll actually be interested in.
Artificial Intelligence for Content Marketing
Your content marketing will also become more assertive with the use of AI. As robots are granted access to a huge amount of behavioral data from your visitors, they’ll soon be able to contribute to your content marketing productivity.
For example, AI tools can automatically suggest content themes and offer ideas to seamlessly fill the gaps on your visitors’ journey. Editors’ most beloved tools like Grammarly and Yoast can suggest content optimization before publishing your work.
Content Marketing Platforms are taking content optimization one step further. Platforms like Contentools will soon suggest internal links to add to keywords in your blog posts, give you insights on the best location for CTAs along your text and so on. By the way, if you want to help shape the future of AI for Content Marketing, send Contentools your suggestion here.
Artificial Intelligence and Chatbots
Chatbots are pretty amazing in that they mimic human conversational patterns. When you think you’re talking online to a real person called Boaz, you’re probably talking to a robot.
A robot who’s helpful, super responsive, and who gives you the exact information.
Oh, and who also knows your name!
That’s right, chatbots are a form of artificial intelligence that eCommerce store owners need to start taking advantage of. Why? A few reasons. For one thing, they keep your customers happy. Customers expect good customer service from online stores, with most agreeing that 60 minutes is a good response time. However, if it’s just you and one or two employees running the store, you’re probably not going to be able to respond to every query within that time frame.
Chatbots respond fast, they resolve problems and they give the customer what they want. Moreover, they’re not restricted by time zones and can reply almost instantly to customers all over the world.
Artificial Intelligence For Mobile App Development
Mobile apps are a great way for you to engage with your audience, personalize the customer experience and boost sales. But what if your app is a bit, well, garbage? What if it needs AI so that it can compete with your competitors?
When an app is powered by artificial intelligence, it sounds pretty amazing, right? But what does it mean?
The Spotify app is using AI-powered recommendations so that users can check out more music they’ll be interested in. Period & Ovulation Tracker Flo is another app that relies on AI to predict women’s ovulation dates and cycles.
AI turbocharges your mobile apps, making them better and more appealing to the user. Over time, this can improve consumer loyalty and conversions.
The prime reason AI is used in mobile app development is because AI is able to study user habits so that they can serve them better. Actions such as purchases and preferences are analyzed and the learnings are then applied so that user experience improves. Future sessions become more seamless and personalized.
App analytics is key, too. It allows the app to offer more relevant features and content to the user.
Got an app but not sure how to integrate artificial intelligence? The best thing to do is work with a mobile app development team.
Artificial Intelligence and Cybercrime
Cybercrime is becoming a big problem for everyone online. For eCommerce stores, a cyber attack can be really bad for publicity if there’s a data breach that you can’t control. Mobile apps are a good thing in one sense – as outlined above – but there are so many vulnerabilities in the apps themselves that cyber threats are increasing.
Ecommerce retailers need to start taking protective measures to guard against attacks. Because cybercriminals are using AI to carry out attacks, you need to use AI to protect yourself. AI is able to detect malware that conventional antivirus programs can’t, thereby stopping the attack before it causes any serious problems.
MIT’s Computer Science and Artificial Intelligence Lab has been busy at work on what they call an “adaptive cybersecurity platform” that has the potential to eradicate attacks. Over time, it’s expected to learn from mistakes, fine tune its monitoring and improve at detecting data breaches.
AI isn’t perfect at preventing cybercrime yet, but with a real shortage of human skills in the cybercrime sector, it’s the best hope.
Artificial Intelligence and Inventory Management
Inventory – it’s a bit of a pain isn’t it? Whether you’ve got an overstock or an understock, managing your inventory is just one big hassle.
It might only be 2018 but AI has already saved the day where inventory management is concerned.
AI uses predictive analytics to help you make better forecasts in regards future demands so that you avoid overstocks. It can also make accurate predictions about real-time inventory needs for online stores so that you aren’t stuck with stock that isn’t selling.
Over to you!
These are 5 ways that AI can propel your eCommerce store forward. Staying ahead of the curve online is all about keeping up with trends and AI is a big one right now. The best thing is that it makes your life so much easier. So why wouldn’t you make good use of robots?