Link building and content marketing: many people say you can only do one or the other. While I think that’s true in a strict sense, I’m also the kind of person that likes to have their cake and eat it.

Over at onblastblog.com, I champion the blogger that pushes the envelope and takes things to a new level. Today I’ll show you how you can start building links without sacrificing your content marketing efforts.

Link Building and Content Marketing Come Together (Infographic)

You never want to spread yourselves too thin, which is why some may have to choose link building over content marketing or vice versa.

That being said, here’s a tactic that can save you a ton of time: the Skyscraper Technique.

This technique is based on one key principle: create content that is not only targeted to your readers, but superior to other similar posts.

By building upon the foundation of a topic and creating something better, you’re not only benefitting your readers with content they want to read and share, but you’re also creating content that other websites will want to link to.

At the end of the day, it comes down to working smarter, not harder.

Check out the infographic below and learn more about how you can create a link building strategy that synergies with your content marketing. Let us know how it helps you in the comments below!

link building infographic