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A couple of weeks ago,  I had the luck to interview Sara and Anthony, content marketing manager and online marketing manager at Intercom.

We talked about content experiments, OKRs, KPIs,  lead generation, ads, performances and more…

Great blab, highly recommended if you want to have a taste of how content creation and distribution is handled at one of the best startups in San Francisco.

Enjoy the chat and subscribe to the next BLAB “The Secret Mojo of A/B Testing”, with Craig Zingerline.

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