Why should you invest in a content marketing platform?

You have a desk piled with notes of actions that need your attention. Your e-mail inbox is so full of bold, unread messages that you don’t even know where to start catching up. You are running after the clock to keep up with your publishing editorial for weeks. And, between meetings and tasks that take your attention from your content, you are about ready to find your frazzled self a boat to sail off into the sunset. If this is how you have been feeling lately, perhaps you need to take steps in streamlining your work – starting with an easy-to-follow content marketing platform. 

Keeping your content production constant and up to date is incredibly important for both your current and your potential clients. Unfortunately, with heavy workloads, managing your content marketing strategy is usually the first task to get pushed to the back burner so you can dive into your assignments and just get things done. 

It is time to make a change. If you are looking for an actionable solution that will meet your needs, then you need a content management process that allows you to change the way you look at content management – and make it even better. 

The importance of content management

Content marketing is vital when it comes to increasing awareness of your business in several ways. For example: 

• Content marketing can be used to grow your online presence with search engine optimization (SEO). 
• You can use content marketing in e-mail campaigns, letting your current customers know about your sales, upcoming events, or just a tidbit of information that could be useful.
• Email campaigns can also be used to nurture your leads and help them make the final decision of acquiring your product or service.
• Social media is an ever-increasingly popular place to take advantage of the benefits of content marketing. Using channels such as Facebook, Twitter, Instagram, Pinterest, and others, you can reach an audience that allows you to not only make your company known, but also interact with your audience easily. 

As you can see, content marketing can be crucial for your business growth. Sadly, due to the many demands involved in the process, content marketing doesn’t get the attention it deserves. With it being so important for growth, many businesses are searching for ways to scale content marketing efforts and unleash their full marketing potential. 

Letting go of the old content management standard

Managing content has always been a struggle, whether you have the time or not. The process of team collaboration and the brainstorming of ideas to creating the actual content and getting it to where it needs to go can look cluttered and messy. Sure, having a way to manage it is wonderful, but that cannot be all you are looking for.

Instead, you need a way to manage the content you are creating with the distribution. You aren’t just creating content. You are creating content that needs to reach your audience. So, why not have a platform that will help you with the entire process? 

Turn your attention to Content Marketing Platforms

Getting found or noticed online isn’t enough these days. Potential buyers want tangible information that can enlighten. And, they want to be able to engage with employers. Now more than ever, corporations – even the largest of them – are easily accessible for potential buyers to communicate with. And, this is all thanks to online availability. 

If a customer has a bad experience at a restaurant or is overjoyed about a newly released product, he or she can simply send a tweet on Twitter announcing this information. If a reader finds a blog informative, he or she will likely share that blog on various social media outlets for others to gain, as well. 

And that is just the tip of the iceberg. 

So, what do you do? Do you dedicate a portion of your day to handling social media and content marketing? Do you hire someone specifically for this position? 

What if we told you that a simple content marketing platform can take your online presence from zilch to incredible by incorporating more strategy and less operation? With a little team collaboration, you can have a solid online presence that will reach your ideal buyer persona. 

Taking your content to a new level

You aren’t going to post a blog on your website today and wake up tomorrow finding your company known by everyone with internet access, right? Warren Buffet, one of the most successful investors of all time, has been quoted saying, “Someone’s sitting in the shade today because someone planted a tree a long time ago.”  So, what good is content creation if you aren’t going to market it wisely? 

As someone who knows how to manage content, you know its hard work and a long road. You also know that having a solid content marketing strategy means more than just managing content. You have to create the content and see that it gets in front of the right audience. You need to provide the right content, regularly, to the right outlets. Approaching content at this new level means greater results. 

Workforce investments vs. Software investments

Take a moment to think about how you currently manage your content. Ask yourself these questions: 

• How effectively does your team work together to uncover new ideas? 
• What process do you use to approve/decline the use of new ideas? 
• Do you find yourself getting lost in long email chains? 
• How do you manage the assignment or completion of content?
• Do you have a way of confirming it was delivered? 

Investing time in managing content marketing can be costly. You may even find that it takes up so much of your time that you shove it aside. And, well, you already know how bad that is for business growth. Plus, in creating an effective marketing plan, consistency and team collaboration are key. All of these things can be time-consuming. 

It is time that you consider how much your time is worth. You know the importance of content marketing, but you also know that you have a business to run and need to focus your time where it is going to matter most.

What if you could have both the time to focus on your business and a smooth flowing content marketing process? All you need to keep the content marketing flowing at a smooth, nice pace, is to have a streamlined process. You need to know that the content that was approved is being worked on by specific individuals and that it will be delivered via email, blog post, social media, etc. to your ideal buyer persona at a specific time and date. 

Whoa. Put on the brakes. That just made your head spin, didn’t it? I know what you are thinking – that sounds great but is completely unrealistic. Think again.

Content management with a content marketing platform

Having content management software means that you have a place to store all of your content and the team collaboration tools to put it into action. You can: 

• Create a visual overview of your marketing strategy. 
• Keep a running list of marketing ideas from your team collaboration. 
• Approve and schedule marketing ideas. 
• Have a centralized meeting place for all those in your business who have a hand in your content marketing or for your designated marketing team. 
• Check out where each approved marketing idea is in its production stage. 
• Create a marketing schedule that you can visually see. Know what is being posted and when. 
• Load up your social media outlets with posts in advance so you can set it – and forget it. It will do the work for you. 
• Have your analytics at your fingertips. 

All in all, having a content marketing platform allows you to organize and manage your content. But, more importantly, it allows you to see the results of your marketing efforts. You can discover what had a positive impact, what did not work, and where the majority of your buyers are being steered from. 

This software will allow you to get a better grip on your entire content marketing process leading you down a road of growth and success. 

Centralize your content operation

We know that your time is valuable and that you need something that is going to be rather easy to learn and simple to use. We also know how beneficial it would be if you had one platform that allowed you to plan, manage, collaborate, and publish. 

Keep tabs on where your content marketing strategy is every step of the way. And, know what is working, what is not, and where your trouble spots are. You can do all of this with the streamlined content marketing platform designed by Contentools.

With Contentools, you will keep everything together in one place – and see what everyone on your team is doing when they are doing it. And, peace of mind is why investing in a content marketing platform is worth it in the first place, right? 

Fancy knowing more? Then visit our product page and see all we can help you with. You can also ask for a free demo with one of our specialists to have detailed information on everything our platform is able to do for you.

“Price is what you pay. Value is what you get.” – Warren Buffet