So you want to do content marketing, but might be wondering why you need a “strategy.” There’s no doubt that content is important in and of itself; but you also need to keep your eyes on the target. You need a…
5 Ways to Leverage Your Marketing Efforts With Artificial Intelligence
Artificial Intelligence is already a reality in digital marketing, and in this article we’ll show how you can be practical in applying it today. Some of it even look like something that came out of the movies! But first, what…
How neuromarketing can act within inbound marketing?
Did you know that psychology techniques and neuromarketing can be used by marketers to attract customers? Brands even came as far as using flirting techniques to interact with their potential audience online. When we think about online consumer psychology we know there is…
How to Use Big Data to Improve Your Content Marketing Performance
The rise of social media has made brands understand and embrace Content Marketing. Every day, companies realize that they should not just be advertising, but also creating content. Through blogs, podcasts, videos and other formats you have to show your…
7 Key Lessons To Become a Stellar Marketer
The recipe for professional success reads as follow: “Learn a lot, fail fast and always move forward.” No rush, no pressure but no stops. This is the “1% better every day” mantra. Here’s how to do that in 3 “simple”…
The New Era of Purpose Driven Marketing
A new wave is emerging in Marketing: it’s the Age of Purpose-drive Marketing, in which selling a product is not enough. You need to offer value. Your product needs to have a purpose for the customer and reach beyond that:…
4 Reasons Why Your Process is Holding You Back
Adopting a new tool to manage your clients’ content is a delicate choice. You’re concerned about costs, overlap with your current stack and, most of all, you’re reluctant to change a process that so far has been working fine. It’s a…
The Importance of a Style Guide and How to Create One
For a content marketing campaign to be successful, it’s important to start with an outline of expectations and parameters. This outline is commonly referred to as a style guide. A style guide helps a company clarify expectations and distinct branding…
10 Reasons to Use Content Marketing Automation
If you have a clear content marketing strategy aligned with your business goals, what about optimizing it? Marketing agencies are betting more and more on content marketing automation, which means leveraging technology to automate and speed up what was done manually….
What Kind of Agency Should You Build?
Here’s a question every agency founder ends up facing in the early days: should we go full service or keep it to consulting? When it comes to outlining your agency’s core, a common doubt is whether you should offer a…
