Content marketing needs to be treated as a process and not as a project. After all, it is a continuous and constantly progressing, right? That means it is essential to map and know which are the parties involved in each…
How to Convince Your Clients to Invest in Inbound Marketing
A survey conducted by CEB in 2013 shows that potential customers only contact the seller when 57% of the purchase process is complete. This means that two-thirds of the buying process are all about researching, learning, forming an opinion and…
6 Steps To Develop The Ultimate Content Plan For Your Customers
There’s one thing all marketers agree on: content marketing is essential. And more and more companies are building their strategies around it. Marketers learned that modern customers are curious, have the desire to learn new things and have experience in their…
6 Simple Steps To The Ultimate Content Optimization
As you probably already know, useful and relevant content is key to stand out from competitors, attracting and engaging prospects with solutions to their challenges and problems. However, with social networks, blogs, news pages, e-mails and several content formats, it’s…
The Infographic of Infographics
If marketing teams want to create amazing infographics, they need to work together as a cohesive team. When one piece fails to communicate their expectations or ask the right questions, the infographic falters — either in the design elements, research, or copy….
[Podcast] Building A Global Business From A Tropical Island
This is a transcript of the Startup Catalyst, Episode 24 – where Luke Tucker pick’s our CEO’s brain on what’s it like to build a global company from an island and the basis of effective content marketing. The content has…
150 Marketing Experts, 90 SEO Factors, 5 Actionable Worksheets – With Sam Hurley
In 2015 Moz surveyed 150 marketing experts over Google’s ranking factors, listing the 90 most relevant ones and scoring them based on their impact. [Source: Moz Search Engine Ranking Factors] If you didn’t have the time to go through the…
Sujan Patel: The Secrets of Content Repurposing
This post is a repurposing of the webinar “Sujan Patel: The Secrets of Content Repurposing”. You can watch the webinar here. Content repurposing can help you maximize your content ROI. Pushing out a constant stream of fresh, original content is…
Content Repurposing Step-By-Step: 3 Use Cases You Can Implement Right Now
The content marketing success formula can be synthesised as follows: Create 10X content: unique, original content better than anything out there. Get your content in front of your audience. It’s not easy, but there’s one tactic that can help you…
Managing Content Managers: 5 Practices That Doubled Our Content Results
People are critical to business. Good people, good business. Great people, great business. You get the idea. That’s why I never get tired of reading about team leadership, people management and leader’s motivation. In this post we’ll talk about how to manage…
