Why you should be reading this: We studied what the pros do and identified an end-to-end process to keep your idea pipeline always full of fresh content ideas tailored to your audience. Reading this post you will learn how to: Organize…
[GUEST POST / AARON ROSS] To Create Compelling Content, Know Your Buying Stages
Guest post by Aaron Ross Author, From Impossible To Inevitable & Predictable Revenue CRO, Carb.io Content for marketing should be centered around the buying stages of your ideal customer personas. Marketo uses three buying stages: Early, Middle and Late. It helps…
Buyer Personas: All You Need To Build Yours
Buyer personas help you understand your customers and drive your business. Learn what they are, how to build yours and how to use them to drive results.
Automate Content Production With Effective Workflows
Well designed workflows can help you “automate” your content production. With clear roles, responsibilities, processes and deadlines, everyone should be able to do what he has to do, when he has to do it, without the manager having to intervene. Hitting…
[Marketing Blabs] Content Hacks @Intercom w/ Sara Yin and Anthony Yu
A couple of weeks ago, I had the luck to interview Sara and Anthony, content marketing manager and online marketing manager at Intercom. We talked about content experiments, OKRs, KPIs, lead generation, ads, performances and more… Great blab, highly recommended if you want to…
Fireside Chat w/ Elliott Brown: The Recipe For Great Content Marketing
A couple of weeks ago I had the chance to interview Elliott Brown, Content Manager at Visually. We had a great talk about what being the Content Manager at one of the hottest content marketing startups in the Valley looks…
[Marketing Blabs Ep.1] Craig Zingerline / Driving Growth Through Assisted Conversions
Last week Craig and I had an insightful chat about marketing, content and assisted conversions. Craig is the founder of Bracketeers, software that enables content creators engage users and increase conversion using interactive voting brackets. He’s serial entrepreneur with strong…
Case Study: Digital Agency Triples Content Production Capacity
According to the Agency Spotter, there are over 560 thousand agencies worldwide. And more and more of them provide digital services like website and software development, content creation and monitoring of social networks. The M. Lincoln Digital Communication is one of them….
How Startups Can Beat Enterprises with Content Marketing
You may have wondered how to introduce a product to the market when not even your target audience knows it needs it. How can you compete with the huge global brand that’s already dominating the market? Is it feasible to have…
[PODCAST] Ep #3 Shirley Chan / Madisonreed
Shirley Chan is the editorial director for MadisonReed, a startup that combines technological and product formulation advancements to create healthier and better-performing hair care and styling products. She joins Chikodi Chima on this episode of Champions of Marketing to talk about how to…
