Now that you’ve set up a blog and are regularly publishing content, you need to monitor its performance. Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and…
Rules of Engagement: Are You Talking to Your Audience?
In the content world – whether it’s your blog, your website or your social media channels – your audience is everything. Whatever you write, post, and promote is ultimately for your end users. This means that you need to constantly…
The 10 Blog Post Commandments
The Internet’s a beautiful thing. It’s accessible. It’s vast. If you need to order takeout at 6 a.m. on a Tuesday morning, it will point you toward the only Thai place open within a ten-mile radius. But it’s also got some…
