6 Tools that Ramp Up E-Commerce Growth Building an e-commerce business is easier now than ever. E-commerce platforms like Shopify consolidate everything you need to set up a virtual shop, from website hosting to payment gateway integrations. These platforms are also backed…
Branding strategy: keep your promises and engage customers
How would you feel if you went to a restaurant expecting a 5-star experience only to witness a series of faux-pas? This type of disconnection between reality and expectation can happen in many online touching points customers have with a…
5 Content Creation Shortcuts Seasoned Marketers use
Have you been in the digital marketing space for quite some time now? If you answered with a “yes,” then you’ve probably scoured through countless guides on how to run successful marketing campaigns. I’m even willing to bet you came…
How to Spy on Your Competitor’s Content Marketing Strategies Like a Pro
Ever wondered why your content marketing strategies aren’t getting you profitable results? You know you’ve done everything right. You’ve read a ton of guides, followed every step to the letter, and perhaps even managed to generate a handful of traffic…
3 types of link-worthy content
Link building, or link outreach as it seems to be more commonly known these days, is perhaps one of the most difficult tasks faced by many SEOs. That’s because it’s time-consuming and often thankless. You tend to get far more…
How eCommerce brands make an impact with content marketing
The eCommerce sector is skyrocketing. Global eCommerce is predicted to be worth almost $2.5 trillion in 2018. In such a dynamic industry, it is critical to test the latest content marketing tactics to get ahead of the competition. Whilst product…
Marketing Heroes Series: Gail Axelrod and OpenView’s goal of providing genuine value
In our hunt to gather the most useful wisdom about content marketing strategies, tips, and techniques I went to B2B venture capitalists OpenView‘s Head of Marketing, Gail Axelrod to get the insights that will take your content marketing to the next…
Marketing Heroes Series: Susan Su wants you to forget about the playbooks
I had the pleasure of visiting Susan Su, Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national holiday. Their office itself skips the typical…
Marketing Heroes Series: Soso Sazesh on SEM & more!
Know your stuff on SEM, whether you should be using Youtube or Facebook and what the Google Display Network could do for your marketing.
How Artificial Intelligence Can Boost Your eCommerce Sales
There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly – and you…
