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Marketing Heroes Series: Gail Axelrod and OpenView’s goal of providing genuine value

August 27, 2018 7:09 pmNovember 5, 2018By Emilia ChagasIn Content Marketing, Marketing Heroes0 Comments
Marketing Heroes

In our hunt to gather the most useful wisdom about content marketing strategies, tips, and techniques I went to B2B venture capitalists OpenView‘s Head of Marketing, Gail Axelrod to get the insights that will take your content marketing to the next…

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Marketing Heroes Series: Susan Su wants you to forget about the playbooks

August 8, 2018 6:12 pmAugust 9, 2018By Emilia ChagasIn Content Marketing, Marketing Heroes0 Comments
Susan Su at Contentools

I had the pleasure of visiting Susan Su, Head of Marketing at Reforge, at their office in San Francisco. Susan and her team were apparently the only ones working that day, prior to a national holiday. Their office itself skips the typical…

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Marketing Heroes Series: Soso Sazesh on SEM & more!

July 24, 2018 9:02 amAugust 7, 2018By Arun ThompsonIn Content Marketing, Marketing Heroes0 Comments
Soso Sazesh on SEM for the Marketing Heroes Series

Know your stuff on SEM, whether you should be using Youtube or Facebook and what the Google Display Network could do for your marketing.

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How Artificial Intelligence Can Boost Your eCommerce Sales

July 10, 2018 7:16 pmAugust 8, 2018By Michelle DeeryIn Content Marketing1 Comment
How Artificial Intelligence Can Boost Your eCommerce Sales

There was a time when Artificial Intelligence (AI) sounded pretty scary, with people spreading rumors that it was going to take over the world and make the human race extinct! In 2018, however, AI is now eCommerce-friendly – and you…

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Content Marketing Heroes: Ryan Robinson shares his content performance secret

June 15, 2018 11:45 amJuly 25, 2018By Arun ThompsonIn Content Marketing, Marketing Heroes1 Comment
Ryan Robinson reveals what he’s doing with content marketing in the 80% of his time he’s not spending on writing his content.

Ryan Robinson reveals what he’s doing with content marketing in the 80% of his time he’s not spending on writing his content

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Marketing Heroes Series: Kasey Luck shares her tricks to an optimized content marketing strategy

June 7, 2018 9:18 amSeptember 24, 2018By Arun ThompsonIn Content Marketing, Marketing Heroes0 Comments
Marketing Heroes Series: Kasey Luck shares her tricks to an optimized strategy

Creating your Content Marketing Strategy is only the first step in a challenging journey. Now it’s time to dive further into your strategy!

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Setting Up for Success: How to Work with Your Content Team?

May 25, 2018 1:58 pmJuly 9, 2018By Emilia ChagasIn Content Marketing0 Comments
How to Work with Your Content Team?

What does the food industry have in common with the content marketing industry? A surprising amount actually. Here are 5 mistakes we can avoid by learning from the people who satisfy our hunger.

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Topic Clusters in a nutshell: how they work and how to use them

May 24, 2018 6:01 pmAugust 24, 2018By Amanda SparksIn Content Marketing5 Comments
Topic Clusters in a nutshell: how they work and how to use them

You can also listen to the audio version! Search engines have evolved over the years, there is no doubt about that. Once, you had to enter what you wanted in very specific terms. This is because search engines were once…

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Digital Leaders: in the AI era, leaders must be more human

May 17, 2018 12:34 pmJuly 9, 2018By Emilia ChagasIn Content Marketing2 Comments
Digital Leaders: in the AI era, leaders must be more human

The new generation of digital leaders were born in the age of the internet and seek to develop the empathy and candor to manage their teams with a focus on high performance

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Here’s how you build a winning content team

May 4, 2018 10:07 pmJuly 9, 2018By Mariana KloberIn Content Marketing0 Comments
Here’s how you build a winning content team

by Mariana Klober | jan 29, 2018 | Inside Contentools, Content Marketing | 2 comments

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