Before we talk about what is the purpose of a blog, it is important to understand that blogging is a significant part of your Inbound strategy.
Business blog management 101: everything you need to know
Business blog management is more important than before, as it gives brands a platform to better express themselves. In this Internet age, customers crave and seek out information. They no longer trust the traditional hard-sell marketing. Customers want to make informed decisions. In part, business blogging is a response to the greater power consumers and customers wield today, and serves to forge stronger ties between customers and brands.
Content Curation for Blogs and Social Media: When and How To Do It
Content curation for blogs and social media is a great way to get into content marketing without some of the common hiccups. Here’s how to plan and execute a content curation strategy the right way.
The Pioneering Marketer Leadership Guide
As Apple’s former VP of Marketing and celebrated Silicon Valley business coach Bill Campbell used to say: Your title makes you a manager, your people make you a leader. In a world where the tenure of a CMO at enterprise companies averages…
Influencer Marketing Strategies for B2B: what really works?
By now most are familiar with influencer marketing. It’s a trend that came to prominence over the last few years and shows no sign of slowing down. To this point, influencer marketing is projected to be a $10 billion dollar…
Taking stock of the latest trends in content marketing
It is important to take stock of the most current and relevant content marketing trends so that you have the ability to draw up the most appropriate strategies and implement the right initiatives that will help drive revenue, continued relevance, and growth for your particular brand.
15 marketers to follow now and always be up to date
Looking for content to expand your marketing brain? Check my curated list of marketers to follow and enjoy their curated (and truly valuable) information.
Neural Matching and the Google’s Algorithm: once the stuff of sci-fi, today the reality of SEO
We continue our series of trying to help you understand how to develop, draw and implement your SEO strategy better by taking another deep dive, this time into the exciting world of neural matching.
6 Simple Ways to Grow Your Blog Audience
To have a successful blog, you not only need to write great content, you also need to make sure the right people see it, at the right time. Sometimes more than once. This is called “distribution,” and there are many…
Boosting productivity and finding clearer goals through OKR methodology
One of the many methods and techniques used to achieve better efficiency, productivity and see business goals fulfilled is OKR. Let’s take a look at what this organizational method is all about and how it can positively impact an organization.