Inbound marketing consists of a mid to long-term methodology to attract, educate and convert marketing and sales opportunities through a series of steps in the digital world. Those three words – Attract, Educate and Convert – highlight the importance and dependence…
6 of The Most Effective Tactics For Earning High-Quality Links
The prophets of SEO doom can say whatever they want, but backlinks are here to stay. Unless Google and the other search engines turn belly up and fade into oblivion, link-building will continue to be a crucial part of any…
Here are 12 ways to customize your Contentools experience using Zapier
Automating inconvenient manual tasks is the great purpose of technology. You can fill a bottle of water under a tap because at some point someone got tired of having to fetch water from the nearest well and automated the transportation…
How To Craft Better Content As You Analyze User Reactions
Becoming a successful blogger is not free of challenges. Results are achieved with time and hard work on many fronts. The first and greatest challenge is writing quality content: content that grabs the attention of your users so firmly that they…
How The Evolution of Content Marketing Will Impact All Your Digital Marketing
Creating digital content has become one of your marketing team’s main activities. Content improves ad conversions, content is used on inbound emails, content is the key to SEO, content is used on sales follow-ups, content is used on email Marketing, content…
What you can learn from Contentools’ secret “Remote Agenda”
At the end of 2017, Contentools faced quite a few challenges. Hiring new talents compatible with Contentools’ culture and rhythm, expanding our operations worldwide and reaching the entire globe with content made through Contentools made us reconsider our current working model and…
6 Major Takeaways from Hubspot’s Inbound Marketing Certification Course
Marketing over the years has become an increasingly scientific discipline with highly refined methods and tools available. Far too many of them. So, while until recently, not having access to quality information was the biggest challenge, ironically today, marketers and…
How To Craft Better Content By Analyzing The Reaction Of Your Readers
Becoming a successful blogger is not free of challenges. Results are achieved with time and hard work on many fronts. The first and greatest challenge is writing quality content: content that grabs the attention of your users so firmly that…
Ubersuggest: 4 Actionable Keyword Research Tips to Increase Your Website Conversion
Regardless of the kind of website conversions you’re trying to pursue, you need to have a list of well-targeted keywords to base your marketing or conversion optimization efforts on. Otherwise, your website will remain hidden to your target audience —…
Content Marketing Technology: Which Of These Mistakes Are You Making?
As humans and professionals, we often tend to over complicate things. We sometimes do that to look smarter, other times to sound complex. Sales teams frequently do that to increase value. Outsourcing services, to justify an action or delay – and the…
