You may have wondered how to introduce a product to the market when not even your target audience knows it needs it. How can you compete with the huge global brand that’s already dominating the market? Is it feasible to have…
What books should I read about marketing and sales – Recommendations from the Contentools team
Whether for pleasure, studying or reporting, reading improves vocabulary, improves reasoning and helps with interpretation. So we gathered our staff to point out some books on marketing and sales. Check out the list, choose which books you like best and…
How to write great content using sensory marketing in your favor
Before you start reading this text, press play and enjoy the music as you read! When we are dealing with a product or service, we always ask ourselves, how will we please our audience? How do we provide a unique…
[Marketing Blabs] Content Hacks @Intercom w/ Sara Yin and Anthony Yu
A couple of weeks ago, I had the luck to interview Sara and Anthony, content marketing manager and online marketing manager at Intercom. We talked about content experiments, OKRs, KPIs, lead generation, ads, performances and more… Great blab, highly recommended if you want to…
Contentools is now GrowthHackers Workflow
Contentools and GrowthHackers have joined operations to offer a full stack of software for growth and marketing, with artificial intelligence at its core.
How to do conversion rate optimization based on you marketing funnel
Conversion rate optimization or simply put the art of making every marketing collateral as hard as it can is easier to implement than most people think. Here’s how to create a CRO strategy for your brand.
How to create content that generates sales
Content is king, true. But knowing the right strategy and how to create content that generates sales will bring the kingdom down to your knees.
Content Curation for Blogs and Social Media: When and How To Do It
Content curation for blogs and social media is a great way to get into content marketing without some of the common hiccups. Here’s how to plan and execute a content curation strategy the right way.
Influencer Marketing Strategies for B2B: what really works?
By now most are familiar with influencer marketing. It’s a trend that came to prominence over the last few years and shows no sign of slowing down. To this point, influencer marketing is projected to be a $10 billion dollar…
How to set marketing goals that actually drive growth
Using a SMART marketing goal technique, you can achieve the success your business has been waiting for.
