Regardless of the kind of website conversions you’re trying to pursue, you need to have a list of well-targeted keywords to base your marketing or conversion optimization efforts on. Otherwise, your website will remain hidden to your target audience —…
Content Marketing Technology: Which Of These Mistakes Are You Making?
As humans and professionals, we often tend to over complicate things. We sometimes do that to look smarter, other times to sound complex. Sales teams frequently do that to increase value. Outsourcing services, to justify an action or delay – and the…
How To Craft A Spot-On Job Description For A Content Manager
Do you know how many companies are looking for content managers right now? 1,000? 10,000? Well, on LinkedIn there are over 20,000 job offers for content managers. Other platforms, like Indeed, show more than 56,000 job offers! With that many…
KOLs: The secret agents of Digital Marketing in China
Being Laowai (foreigner) in China is no piece of cake In a country of continental dimensions, an ancient and mighty culture, a unique alphabet and more than 1.3 billion inhabitants, getting from abroad and gaining the local’s sympathy can be even harder than elsewhere,…
Learn how to increase organic traffic by 400% in 6 months with this Marketing Agency
Find out how our partner increased their client’s organic traffic in 400% in only 6 months!
The next evolution of your marketing funnel: the hourglass!
What if I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole,…
How can you leverage your content reach without paid media? Here are 4 ways to do that!
I’ve decided to apply content marketing to my company, I’ve created my strategy, but… if I don’t have followers, nor traffic and my brand isn’t known, how will readers find me? The first answer that pops into a marketing manager’s…
5 things leading you to a burn out as a Content Manager
A recent study about productivity in 2017 analyzed over 225 million hours of work done and found out some interesting things. For example, although most people go through a 40h/week schedule, we are productive only for 12.5h/week, and the average number…
How different trends for 2018 will impact Content Marketing
So many things have been sowed in 2017 to be reaped next year, that it is nearly impossible not to be thrilled with 2018. With the purpose of sharing with you content marketing main tendencies in 2018, we asked our…
Will video destroy text in Content Marketing?
Videos have gained more and more space online Years ago, when Youtube overtook Yahoo in the number of researches, something became crystal clear: video content is going to be more and more relevant. In 2017, video content already corresponds to…
