Videos have gained more and more space online Years ago, when Youtube overtook Yahoo in the number of researches, something became crystal clear: video content is going to be more and more relevant. In 2017, video content already corresponds to…
Content manager: 6 effective tips by Harvey Specter
Content managers get information from different sources First of all, I would like to know: do you watch series in your free time? I am asking that because here at Contentools we suggest many series/movies and I believe that you…
5 Aspects of Content Marketing That Can Help Your Social Media Efforts
Guest post by Anja Skrba Content Creation Manager for FirstSiteGuide Partners in crime While content marketing and social media marketing are two completely different strategic marketing approaches, they go hand in hand. One cannot really be effective without the other,…
Content Manager: How to set your team’s KPIs
What is a good, realistic monthly goal for a content producer? I recently received this question from a content manager that wants to be more hands-on in delivering bottom of the line results to the business — which is always…
3 Challenges of B2B Content Marketing
The beginnings of Modern Content Marketing If we look back, we can find great examples of Content Marketing, which to date can be educational, inspiring and lead to a more effective digital strategy. Some examples of this are the free…
3 Clear Signs You’re Dealing With An SEO Scam Artist
There are no quick SEO results If you get an email promising you instant results that will have your website reaching Page 1 of the Search Engine Results Pages in no time, stop, take a deep breath, and check the…
Why is Contentools among the best places to work?
How has Contentools conquered a prominent position on the quality of life in the workplace rank Recently the news outlet InfoMoney released a list of tech companies that offer the highest quality of life in the workplace. Contentools has come in…
The transition from a copywriter to a content manager
Becoming a Content Manager Most of the content managers I know today started their careers as content producers or copywriters and, from there, they went up to actually managing the process and controlling the main KPIs of the area. From…
Brace yourself for the worst reach you will ever have on Facebook
For a while now, we have argued about the danger of building your empire inside a leased land, that is, building your brand’s reputation inside one social network. In this kind of environment, your brand is completely susceptible to the…
Why am I not getting results with Content Marketing?
So, you have decided to work the inbound of your company because you’ve realized that you need to position yourself in the market so that the right people will find you in the right moment. Beyond that, you know that…
