I’ve decided to apply content marketing to my company, I’ve created my strategy, but… if I don’t have followers, nor traffic and my brand isn’t known, how will readers find me? The first answer that pops into a marketing manager’s…
5 things leading you to a burn out as a Content Manager
A recent study about productivity in 2017 analyzed over 225 million hours of work done and found out some interesting things. For example, although most people go through a 40h/week schedule, we are productive only for 12.5h/week, and the average number…
Content manager: 6 effective tips by Harvey Specter
Content managers get information from different sources First of all, I would like to know: do you watch series in your free time? I am asking that because here at Contentools we suggest many series/movies and I believe that you…
Content Manager: How to set your team’s KPIs
What is a good, realistic monthly goal for a content producer? I recently received this question from a content manager that wants to be more hands-on in delivering bottom of the line results to the business — which is always…
The transition from a copywriter to a content manager
Becoming a Content Manager Most of the content managers I know today started their careers as content producers or copywriters and, from there, they went up to actually managing the process and controlling the main KPIs of the area. From…
Digital Marketing on Instagram: Is it worthwhile?
Digital Marketing on Instagram. Is it really worthwhile? Tips and information on why and how to make better use of Instagram
3 quick tips to increase a Content Manager productivity!
A Job Description of content manager can be as long as 2 full pages just for the daily activities. That’s an absurd, regardless of how multitasking, super-fast and hard-worker you are, to get all of this done, you will need much more…
The 7 New Essential Content Manager Roles
Nowadays, a content manager scope of interests and targets is way broader than a few years ago. Learn how to get updated and meet the new requirements.
Content Hacks for Enterprise Sales
How can marketing managers help sales reps do a good job? These content hacks will offer insights on how to create content that nurture leads and close deals.
How to build efficient checklists for your marketing strategies
A short guide on how to create useful and effective checklists to engaje your audience
